Essential Checklist for Participants in the 2025 Seoul International Exhibition (Seoul Speed Expo).

Essential Checklist for Participants in the Seoul International Exhibition (SIS 2025)

The Seoul International Exhibition (SIS 2025), held from October 15th to 18th, 2025, at COEX, is a comprehensive event showcasing key industries such as electronics, semiconductors, smart manufacturing, and AI technology. Registration opens three months prior to the event, and it is expected to be the largest edition yet, with a total exhibition area of 120,000㎡, 890 international participants, and an expected attendance of 150,000 visitors. This document provides a checklist of essential information for participants.

When is the Best Time to Apply for Participation?

To receive maximum benefits, registration must be completed 60 days before the deadline. - Early Registration Discount (until June 30th): Up to a 25% discount on booth costs. - Priority Booth Allocation for Early Registrants: A 75% chance of securing desired locations (e.g., near the entrance, private lounge). - Booth allocation is on a first-come, first-served basis for official participants only. Locations of high quality are often sold out after mid-July.

✅ Key Tip: Take advantage of the 12 early registration benefits, including booth design consultations and distribution of promotional materials. Completing registration by the end of June is a practical strategy.

What are the Most Important Rules to Follow When Operating a Booth?

• No-Touch Zones: Areas within 2 meters of walkways are designated as no-touch zones. Small electronic devices (e.g., IoT sensors) should not be handled directly by visitors.
• Electrical Capacity Limit: The maximum allowed electrical capacity per booth is 10kW. Exceeding this limit can create safety hazards and incur additional electricity charges.
• Sound Level Limit: The maximum sound level is 75dB (measured at a distance of 1 meter). Exceeding this limit will result in immediate intervention and potential penalties.

🔒 Comparison: The average sound level at domestic exhibitions is 68dB, while SIS 2025 has a 7dB higher standard, resulting in stricter regulations.

What Marketing Strategies are Most Effective for Increasing Visitor Traffic?

• Regular Showcases: Operating free demo sessions twice daily (10:00 AM and 3:00 PM) can increase booth visit rates by an average of 43%.
• QR Code-Based Coupon Distribution: Providing each visitor with at least 3 coupons can increase conversion rates by 5.8 times (from 1.2% to
• 7.0%).
• AI Chatbot Installation: 67% of participating companies have implemented chat-based information kiosks, resulting in an average reduction in waiting times of 2.3 minutes.

💡 On-Site Survival Tip: Premium booths (100㎡ or larger) are supported by an automatic live streaming system, which can contribute to attracting over 30% more online visitors.

What Important Materials Should Be Collected After the Exhibition?

• Visitor Data Collection: Unlike other exhibitions, SIS 2025 operates a visitor personality analysis system to analyze industry-specific interests in real time.
• Aim to collect at least 100 sales contact details for every 100 booth visitors to achieve KPI targets.
• Share presentation materials on the official website: Participating companies that upload their presentation materials to the SIS official website have seen an average increase of 2.7 times in subsequent collaborations.

📊 Practical Guideline: Over 30% of booth visitors have requested to be contacted again within a year. All content should be stored and analyzed for one year.

Frequently Asked Questions

Q. On what days is booth installation possible? A. Booth installation is only permitted from 9:00 AM to 5:00 PM on October 13th in the designated installation area. Booth usage may be restricted if registration is not completed beforehand.

Q. Are multilingual information materials required? A. Yes. Given that 41% of attendees are from overseas, information materials should be available in Korean, English, and Japanese. Failure to submit these materials may result in a fine of up to 500,000 KRW.

Q. Is smartphone usage allowed? A. Limited. Live streaming requires prior approval. General photography is only permitted within the internal exhibition area, and laser surveillance cameras are installed in prohibited areas.

Key Summary

• Complete early registration by the end of June to receive discounts and secure preferred booth locations.
• Strictly manage electrical capacity (10kW) and sound pressure level (75dB).
• Implement QR code coupons and AI chatbots at all booths to increase visit rates and conversion rates by over 3 times.
• Maintain booth data for one year to enable direct use in subsequent sales activities.
• Uploading content to the official website can increase opportunities for subsequent collaborations by over 2 times.